In my last post, I wrote about how scientists are beginning to engage with the public, particularly via social media and blogs. Here, I will use my recent experiences at the AAAS conference to illustrate how social media are changing the business of science itself.
The AAAS conference was the first science meeting I’ve attended as an active tweeter. The experience opened my eyes. Throughout the event, scientists and science writers were tweeting interesting talks or points made in various sessions. Essentially, this gave me ears and eyes throughout the conference. For instance, during a slow moment in the session I was attending, I checked out the #AAAS hashtag on Twitter and saw several intriguing tweets from people in another session:
These tweets drew my attention to a talk that I would otherwise have missed completely. I could then decide if I wanted to switch to the other session or learn more about the speaker and her work later on. Even if I did neither, I’d learned a few interesting facts with minimal effort.
Twitter can be a very useful tool for scientists. Aside from its usefulness at conferences, it’s a great way to learn about new and exciting papers in your field. Those who aren’t on Twitter might be surprised to hear that it can be a source for academic papers rather than celebrity gossip. Ultimately, the information you glean from Twitter depends entirely on the people you choose to follow. Scientists often follow other scientists in their own or related fields. Thus, they’re more likely to come upon a great review on oligodendrocytes than news on Justin Bieber’s latest antics. Scientists and science writers form their own interconnected Twitter networks through which they share the type of content that interests them.
Katie Mack, an astrophysicist at the University of Melbourne, has logged some 32,000 tweets as @AstroKatie and has about 7,300 followers on Twitter to date. She recently explained on the blog Real Scientists why she joined Twitter in the first place:
“Twitter started out as an almost purely professional thing for me — I used it to keep up with what other physicists and astronomers were talking about, what people were saying at conferences, that kind of thing. It’s great for networking as well, and just kind of seeing what everyone is up to, in your own field and in other areas of science. Eventually I realized it could also be a great tool for outreach and for sharing my love of science with the world.”
Social media and the Internet more broadly have also made new avenues of scientific research possible. They’ve spurred citizen science projects and collaborative online databases like the International Nucleotide Sequence Database Collaboration. Yet social media and online content have also affected research on a smaller scale as individual scientists discover the science diamonds in the rough. For example, Amina Khan described in a recent Los Angeles Times article how a group of scientists mined online content to compare the strategies different animals use to swim. She writes:
“They culled 112 clips from sites like YouTube and Vimeo depicting 59 different species of flying and swimming animals in action, including moths, bats, birds and even humpback whales. They wanted to see where exactly the animals’ wings (or fins) bent most, and exactly how much they bent.”
Another wonderful example of the influence of YouTube on science came to my attention at the AAAS meeting when I attended a session on rhythmic entrainment in non-human animals. Rhythmic entrainment is the ability to match your movements to a regular beat, such as when you tap your foot to the rhythm of a song. Only five years ago it was widely believed that the ability to match a beat is unique to humans . . . that is, until Aniruddh Patel of Tufts University received an email from his friend.
As Dr. Patel described in the AAAS session, the friend wrote to share a link to a viral YouTube video of a cockatoo named Snowball getting down to the Backstreet Boys. What did Patel make of it? Although the bird certainly seemed to be keeping the beat, it was impossible to know what cues the animal was receiving off-screen. Instead of shrugging off the video or declaring it a fraud, Patel contacted the woman who posted it. She agreed to collaborate with Patel and let him test Snowball under carefully controlled conditions. Remarkably, Snowball was still able to dance to various beats. Patel and his colleagues published their results in 2009, upending the field of beat perception.
That finding sparked a string of new experiments with various species and an entertaining lineup of speakers and animal videos at the AAAS session. Among them, I had the pleasure of watching a sea lion nodding along to “Boogie Wonderland” and a bonobo pounding on a drum.
In essence, the Internet and social media are bringing new opportunities to the doorsteps of scientists. As Dr. Patel’s experience shows, it’s wise to open the door and invite them in. Like everything else in modern society, science does not lie beyond the reach of social media. And thank goodness for that.
Patel, Aniruddh D., Iversen, John R., Bregman, Micah R., & Schulz, Irena (2009). Experimental Evidence for Synchronization to a Musical Beat in a Nonhuman Animal Current Biology, 19 (10), 827-830 DOI: 10.1016/j.cub.2009.03.038